September is upon us and in addition to being the “back to school” month it is also Life Insurance Awareness Month. With so many Americans in a financially vulnerable situation today, the life insurance industry has created a month-long public awareness campaign aimed at encouraging the public to take stock of their life insurance needs. Life Insurance Awareness Month (LIAM) is an industry-wide effort coordinated by the nonprofit Life and Health Insurance Foundation for Education (LIFE). Each year, LIFE is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and other industry groups. PEMCO Life Insurance Company is a proud sponsor of this important initiative. We all share the same objective: to end the unnecessary financial suffering that so often occurs when a loved one dies.
Are there really a lot of people that need life insurance?
A recent survey indicates that 68 million Americans have no life insurance and those with coverage have far less than most experts recommend to ensure a secure financial future for their families. In fact, ownership of life insurance has been declining for decades and the impact is being felt in very human terms today. When a loved one dies without adequate life insurance coverage, surviving family members often face very difficult financial consequences like having to work additional jobs or longer hours, borrow money from friends and family, move to smaller, less expensive housing, or put plans for a child’s education on hold.
Listen to Molly Shannon talk about the importance of life insurance.
Please take a short moment to listen to this year’s spokesperson comedian and actress, Molly Shannon. Like past spokespeople, Molly has a compelling real life story to share. Having lost her mother, sister and cousin in a fatal car accident when she was just four years old, Molly knows how challenging life can be when a loved one dies prematurely. You can watch the short, but compelling video of Molly by clicking on the following link: www.lifehappens.org/molly
Life Happens
The slogan used by the LIFE foundation is “Life Happens”. It’s time to bring up to topic of life insurance in your conversations with friends and family. Life Insurance Awareness Month is a great opportunity to raise the topic and help people obtain the coverage they need. We grow one conversation at a time, so let’s take the time to talk about life insurance in September and beyond because “life happens”. Give me a call and let’s talk about it. Talk to you soon. Take care.
